Hello! I’m Madison Caplinger

I'm the owner and CEO of Human Element Marketing Co. I grew up in the hills of Eastern Kentucky and moved to Richmond to attend Eastern Kentucky University after high school. I graduated with a BBA in marketing, and am now pursuing a master’s degree in mass communications with a focus in digital strategy from the University of Florida. I’m passionate about storytelling and compelling content. I understand small business, and I love the endless possibilities of the digital sphere. Let’s explore them together.



Messaging Strategy

Content Creation

Social Media

Getting Started Is Easy As 1-2-3

Book your Free Consultation

Pick a time to meet in-person or virtually so we can discuss your brand, your goals, and just get to know each other.

Walk Through a Basic Brand Audit

In a separate session, we’ll dig into who your company is, who you want it to be, and who you want to speak to.

Get Your Custom Content

Once I’ve gotten to know your company, I can start creating!

Contact Us

Are you ready to get started, but still have questions? Contact us using the form below and we'll be glad to help!